QVH Systems

Michael Sexton brings his 40 years of experience as a physician practicing accountable care and physician leader at the state and national levels to oversee all QVH Systems’ services as they impact clinicians. Dr. Sexton understands the need for innovative, affordable solutions for physicians and other health professionals faced with the transformation to value-based payment. He is excited to work with the QVH Systems’ team in its development and deployment of the QVH Systems products and services to empower physicians and other health professionals to achieve clinically satisfying and financially rewarding practices.

Dr. Sexton’s experience working as an Emergency Physician in the Kaiser Permanente Health Care System provided him with a deep understanding of what it takes to successfully practice medicine in the accountable care environment, including the skills and behaviors that lead to successful cross-specialty, coordinated care. His long service on the California Medical Association’s Executive Committee, culminating in his Presidency, and on the American Medical Association’s Council on Legislation, culminating in his service as Chair, have positioned Dr. Sexton as one of the leading experts in health care delivery and regulation, and evolving trends affecting medicine in the United States.

Dr. Sexton is experienced in engaging physician and executive thought leaders, helping them to understand the imperative of the new alternative payment models and facilitating their entry into and successful participation in accountable care. Dr. Sexton is also skilled in helping ACO governing boards develop and implement the processes and procedures necessary to facilitate success.

Catherine Hanson is an AV-rated, nationally recognized healthcare attorney, skilled at navigating the complex interpersonal, political and regulatory environments required to achieve success in the current healthcare environment. Ms. Hanson served as the California Medical Association’s chief lawyer for over 20 years, led AMA’s state and private sector advocacy unit for over 5 years and continues to serve “of counsel” to WhatleyKallas LLP, a full-service, national healthcare boutique law firm with a demonstrated commitment to - and tangible results in connection with – the representation of healthcare providers.

Catherine Hanson is a past president of both the California Society for Health Care Attorneys and the American Society of Medical Association Counsel. She is a Phi Beta Kappa graduate of the University of California, Berkeley. She obtained her J.D. degree from Boalt Hall School of Law at University of California, Berkeley. Ms. Hanson is the author of numerous publications and a sought-after speaker.

Brad Cost became the chief executive officer and president of QVH Systems, LLC in 2019. He had served as the company's COO since its inception in 2016. Cost is a highly knowledgeable and credible source within the healthcare industry. He has an impressive work history proving his success within the industry and owns various companies including: a national, EHNAC accredited claims clearinghouse, Infinedi, an electronic data interchange consultant firm, an interactive software development firm and many more.

Mr. Cost’s primary focus is in the development of cutting-edge electronic data technology as it relates to the statistical analysis of medical and health data. Prior to his roles at Infinedi and QVH Systems, Mr. Cost was the senior systems engineer at Oklahoma State University, his alma mater. He is the primary data partner for the American Chiropractic Association and many state chiropractic associations. Mr. Cost understands the healthcare industry and technology are ever changing. He is committed to keeping QVH Systems one step ahead of technology and providing his clients with the best customer service available.

David Ginsberg is co-founder and President of PrivaPlan Associates, Inc. He has more than 25 years of experience in the healthcare industry. His prior experience includes serving as co-founder and Executive Director of the Colorado Physician Network, a statewide network of 2,500 physicians that provided a physician managed collaboration with a regional HMO. Mr. Ginsberg was also Vice President of Intellectron/Medcobill, a large regional physician practice management and billing company providing services to over 1,000 physicians in California, during which time he implemented the second Medicare electronic claims transmission program of its kind and pioneered an EDI solution for Medicaid.

Mr. Ginsberg has expertise in managed care operations, IPA development, and physician-hospital strategic planning. Mr. Ginsberg has provided practice management consulting and outsourced services to hundreds of physician and allied health professional practices in his career and has a practical, real-time knowledge about the realities of compliance in the physician/provider sector. He has maintained an active practice in compliance audits and consulting as well as electronic medical and health records selection, readiness assessments and implementation. Mr. Ginsberg is a designated HIPAA and electronic health records consultant to the Colorado Rural Health Center and widely considered an expert in the area of electronic health records and rural health delivery.

Mr. Ginsberg is a co-chair on the WEDI-SNIP Privacy and Security Workgroup.

Brian Meahan has over 20 years of experience in IT, designing and developing systems for International and Fortune 100 clients, including retail, aerospace, defense contractors, health information and patient population management. Currently he manages a team of developers, analysts and data scientists that are focused on the data of over 2 million patient lives to assist Clinicians, Hospitals, FQHCs and other health care providers and facilities to streamline their business operations, improve patient management and optimize their patient encounters to be successful in outcome-based healthcare programs.

Patricia Sokol graduated from Loyola University Chicago, School of Law in 2000, after 25 years of nursing experience. Ms. Sokol’s nursing and legal experience has spanned the spectrum of advocacy and patient care across the United States, including patient education, women’s health, patient safety, and medical ethics. Ms. Sokol was introduced to safety science by United States Air Force pilots at the US Fighter Weapons School, Nellis Air Force Base, Nevada. She has studied safety science in numerous areas outside of health care including aboard a United States Naval Carrier, the USS Carl Vinson (CVN-70); in the city of Detroit; and at Harley Davidson and Universal Studios, both in Orlando, Florida.

Ms. Sokol developed and managed the American Medical Association’s Center for Patient Safety, where she led content development and policy analysis for the AMA's safety programs in health literacy, patient safety organizations, medical imaging safety, medication safety, ambulatory safety, and care continuity. She additionally developed leadership, adaptation, and implementation tools to guide physician team-based care delivery.

Ms. Sokol has served on national safety panels including three focused on medication safety at the U.S. Pharmacopeial Convention (USP) and has participated in safety leadership and innovation panels at M.I.T., Brandeis, and the Institute of Medicine, Washington D.C. She has presented in safety seminars as a keynote, plenary, or guest speaker and, visiting faculty across the United States including the Center for Catastrophic Risk Management at the University of California, Berkeley; University of Mississippi School of Medicine; University of Alabama, Birmingham Graduate School of Engineering; Loyola University Chicago, School of Law; and the University of Chicago. She served as a mentor for the Centers for the Medicare and Medicaid Innovation (CMMI) Innovation and Advisors Program, coaching several teams working on Triple Aim Improvement projects. She currently serves on USP’s newly formed Health Quality and Safety Committee, addressing medication issues and policy that directly influence prescribing professionals and their patients, as well as on two USP subcommittees that focus on health literacy and the opioid crisis, respectively.

Kim Ross is a public affairs consultant and partially rehabilitated lobbyist. In his previous incarnation he coordinated for 16 years the political, legislative, and regulatory matters for the Texas Medical Association as their Vice President for Public Policy and Director of Public Affairs. During his tenure, Medical Economics characterized TMA as "America's Best Medical Society", and Texas Monthly described Mr. Ross as "Texas' Best Strategist" in a survey of Texas’ political power brokers.

In 2003 Mr. Ross formed Kimble Public Affairs, which specializes in health care policy and political strategy, with an emphasis on physicians’ rights. He is retained by a number of state and national medical and national health care industry trade and professional organizations as well national health care industry corporations and litigation teams to anticipate or resolve inter-industry-professional legislative or regulatory conflicts and guide Public affairs advocacy

Mr. Ross regularly advises state and national journalists, state and federal public officials and political candidates on health care policy. He often lectures at health care conferences across the country on the politics of health care policy. He conducts training seminars on the "art" of lobbying and grassroots mechanics for many state and national medical organizations. Mr. Ross ghostwrites extensively for senior corporate managers, physician leaders, litigators and public officials.

He has served on and continues to advise several healthcare and patient advocacy-related boards and is a founding board member of the national Patient Privacy Rights Foundation.

Although a 5th generation Texan he was educated in Oklahoma which he insists is not an oxymoron. He has a BS in Journalism from Oklahoma State and an MA in Policy Analysis from Tulsa University.